Takeaways from Andreas Weigend’s The Art Of Social Data
Jul 2012 24

What’s Social Data Revolution?

I am sure most of us understand what social data mean and refer to, how about Social Data Revolution?

According to Andreas Weigend’s 2009 article in Harvard Business Review:

Social Data Revolution is the shift in human communication patterns towards increased personal information sharing and its related implications, made possible by the rise of social networks in early 2000s. This phenomenon has resulted in the accumulation of unprecedented amounts of public data.


The Art of Social Data

Less than a fortnight ago, I had the privilege to attend and listen to the man himself, Andreas Weigend on the topic – The Art of Social Data.

“The Art of Social Data” provided great refreshing insights as well as an alternate perspectives to how search campaigns can improve.

Let’s proceed to the key takeaways shall we?

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Paid Search for Crisis Management: The Case of Anton Casey
Jan 2014 24

Who’s Anton Casey?

If you are not socially connected and do not live in the little red dot, you probably would not had heard of Anton Casey.
But if you are, you will probably be aware of his quick rise to “stardom” and the attention on him in Singapore for the past 96 hours.

It all began with two Facebook posts.

Anton Casey's Facebook Post That Spark A Public Backlash

Anton Casey’s Facebook Post That Spark A Public Backlash

The first, a picture of his five-year-old son on the Singapore’s train system, the MRT, captioned: “Daddy where is your car and who are all these poor people?”
The second is of Mr Casey’s Porsche with the caption: “Ahhhhhhhhh reunited with my baby. Normal service can resume, once I have washed the stench of public transport off me…!”
In addition, Mr Casey also uploaded a video to YouTube mocking reactions to his comments, calling Singaporeans “wuss”.

It went viral.

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