Keyword Optimization Through Conversion Values
Aug 2012 19

The Success Metrics To Your PPC Campaign.

What defines success in your PPC campaign?

For some, it’s the quantity of qualified traffic driven to a website (clicks).
For some, it’s the number of eyeballs that had seen the ads (impressions).
For some, it’s the click through rate (CTR).

Depending on the objective of the campaign and/or requirement of the advertiser, the set of success metrics can differ from one advertiser to another.

The bottom line of most (if not all) for-profit organizations is the amount of revenue that’s eventually generated.
In PPC terms, no metric can be more closely tied with revenue generation than the number of actual conversions.


Conversions And Conversion Values.

A conversion can be:

– Purchase/Sales (of a product/service),
– A view of a webpage – such as a “contact us” page,
– Signing up of a newsletter
– Downloading of a PDF or
– Lead generation – submission of a form enquiry etc

For every action listed above, a conversion value (also known as “goal value” in Google Analytics) can be attached to it.

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WordPress: Tracking “Contact Form 7” Conversions In Google Analytics
Sep 2012 09

Searching For A WordPress Contact Form Plugin?

There are countless WordPress contact form plugins available on the internet.
A favorite web developing/designing resource of mine, Six Revisions, showcased 20 of the numerous WordPress contact form plugins.

My search for a contact form ended with theĀ Contact Form 7 (CF7) WordPress plugin.
Like many other plugins, CF7 was easy to set up. Not to mention the ease of integration with CAPTCHA and anti-spam plugins such as Really Simple CAPTCHA and Akismet.

 

Tracking Conversions Via Contact Form 7

The tradition conversion tracking mechanism will see users brought to a “Thank You” page after any form submissions. In the case of CF7, instead of a “Thank You” page, a “Thank You” message would be display on the same page after the user submits the enquiry. Therefore, conversions through CF7 would be tracked slightly differently.

Conversions generated via CF7 can be tracked in 2 manners:

1. Virtual Page View (VPV) Tracking.
2. Event Tracking.

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