6 Reasons Why SEM And SEO Should Go Hand In Hand
Oct 2012 29

Which First? SEM or SEO?

An age old question often asked – should I go SEO first? or SEM first?
Let me ask you another question – does the chicken comes first or the egg?
There’s no right or wrong answer, it very much depends on your scenario.

Chicken First Or The Egg?

The answer depends on 2 criteria, the stage your business is in and your business objectives.
A new business needing a fast turnover can’t rely on the long term benefits of SEO.
A digital veteran well optimized for the Google search engine might not (critically) need SEM.
Do they still need SEO/SEM? Yes they sure do, but it won’t be a priority for now, However, it should definitely be somewhere in the pipeline.

Why do I need SEO when I am already doing SEM – vice versa?

Similar to the current USA presidential election, there are 2 camps of supporters, 1 for Obama and the other for Romney. Among search marketers, there are 2 camps as well – 1 that believes in a direct relationship between SEM and SEO, while the other staunchly deny of such a relationship between the 2.
I am an advocate of the former and I will offer 6 reasons why, in a logical manner.

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WordPress: Tracking “Contact Form 7” Conversions In Google Analytics
Sep 2012 09

Searching For A WordPress Contact Form Plugin?

There are countless WordPress contact form plugins available on the internet.
A favorite web developing/designing resource of mine, Six Revisions, showcased 20 of the numerous WordPress contact form plugins.

My search for a contact form ended with the Contact Form 7 (CF7) WordPress plugin.
Like many other plugins, CF7 was easy to set up. Not to mention the ease of integration with CAPTCHA and anti-spam plugins such as Really Simple CAPTCHA and Akismet.

 

Tracking Conversions Via Contact Form 7

The tradition conversion tracking mechanism will see users brought to a “Thank You” page after any form submissions. In the case of CF7, instead of a “Thank You” page, a “Thank You” message would be display on the same page after the user submits the enquiry. Therefore, conversions through CF7 would be tracked slightly differently.

Conversions generated via CF7 can be tracked in 2 manners:

1. Virtual Page View (VPV) Tracking.
2. Event Tracking.

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Keyword Optimization Through Conversion Values
Aug 2012 19

The Success Metrics To Your PPC Campaign.

What defines success in your PPC campaign?

For some, it’s the quantity of qualified traffic driven to a website (clicks).
For some, it’s the number of eyeballs that had seen the ads (impressions).
For some, it’s the click through rate (CTR).

Depending on the objective of the campaign and/or requirement of the advertiser, the set of success metrics can differ from one advertiser to another.

The bottom line of most (if not all) for-profit organizations is the amount of revenue that’s eventually generated.
In PPC terms, no metric can be more closely tied with revenue generation than the number of actual conversions.


Conversions And Conversion Values.

A conversion can be:

– Purchase/Sales (of a product/service),
– A view of a webpage – such as a “contact us” page,
– Signing up of a newsletter
– Downloading of a PDF or
– Lead generation – submission of a form enquiry etc

For every action listed above, a conversion value (also known as “goal value” in Google Analytics) can be attached to it.

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Takeaways from Andreas Weigend’s The Art Of Social Data
Jul 2012 24

What’s Social Data Revolution?

I am sure most of us understand what social data mean and refer to, how about Social Data Revolution?

According to Andreas Weigend’s 2009 article in Harvard Business Review:

Social Data Revolution is the shift in human communication patterns towards increased personal information sharing and its related implications, made possible by the rise of social networks in early 2000s. This phenomenon has resulted in the accumulation of unprecedented amounts of public data.

 

The Art of Social Data

Less than a fortnight ago, I had the privilege to attend and listen to the man himself, Andreas Weigend on the topic – The Art of Social Data.

“The Art of Social Data” provided great refreshing insights as well as an alternate perspectives to how search campaigns can improve.

Let’s proceed to the key takeaways shall we?

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Creating Mobile In-App Advertising Campaigns In Google AdWords
Jul 2012 21

From Google AdMob To Google Adwords

Think AdMob and you get Mobile In-App (not mobile websites) Advertising networks.

Acquired by Google in November 2009, AdMob was recently assimilated into the Google AdWords platform a month back. Advertisers are now able to target their advertising efforts across around 300,000 mobile applications in the AdMob network and reach people in 23 countries from within the AdWords interface.

AdWords advertisers will welcome the ability to target specific smartphone or tablet device models (e.g. Samsung S2) or a particular manufacturer brand (e.g. Samsung).

Like the display network, advertisers can choose to target categories available in Google Play Apps / Apple iTunes App Store (automatic placements) or to target specified apps (managed placements).

With the integration, Google AdWords advertisers now have the ease and convenience of running search, display, video and mobile in-app advertising campaigns through a single platform.

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