By Samuel Goh
Think AdMob and you get Mobile In-App (not mobile websites) Advertising networks.
Acquired by Google in November 2009, AdMob was recently assimilated into the Google AdWords platform a month back. Advertisers are now able to target their advertising efforts across around 300,000 mobile applications in the AdMob network and reach people in 23 countries from within the AdWords interface.
AdWords advertisers will welcome the ability to target specific smartphone or tablet device models (e.g. Samsung S2) or a particular manufacturer brand (e.g. Samsung).
Like the display network, advertisers can choose to target categories available in Google Play Apps / Apple iTunes App Store (automatic placements) or to target specified apps (managed placements).
With the integration, Google AdWords advertisers now have the ease and convenience of running search, display, video and mobile in-app advertising campaigns through a single platform.