An age old question often asked – should I go SEO first? or SEM first?
Let me ask you another question – does the chicken comes first or the egg?
There’s no right or wrong answer, it very much depends on your scenario.
The answer depends on 2 criteria, the stage your business is in and your business objectives.
A new business needing a fast turnover can’t rely on the long term benefits of SEO.
A digital veteran well optimized for the Google search engine might not (critically) need SEM.
Do they still need SEO/SEM? Yes they sure do, but it won’t be a priority for now, However, it should definitely be somewhere in the pipeline.
Similar to the current USA presidential election, there are 2 camps of supporters, 1 for Obama and the other for Romney. Among search marketers, there are 2 camps as well – 1 that believes in a direct relationship between SEM and SEO, while the other staunchly deny of such a relationship between the 2.
I am an advocate of the former and I will offer 6 reasons why, in a logical manner.
By Samuel Goh
Isn’t it frustrating when you made up your mind to complete a task, only to run into issues which you had no answers to?
Matters can’t get any worse when this supposedly very popular solution doesn’t provide a very decent support.
That’s exactly the kind of scenario I faced when I was attempting to install the Google XML Sitemaps plugin for WordPress By Arne Brachhold.
To be fair to Arne, this is a free plugin he contributed to the community and we shouldn’t expect too much of his personal time to be devoted to this plugin.
The very least I suppose is a FAQ somewhere on the common issues faced.
Enough whining about the situation, it’s time to do what the article aims to do – help provide solutions to 2 of the most common issues faced by users.
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