Case Study: How “Goodwill Gesture” Can Kill Your Brand
Feb 2014 23

M1 Left Subscribers Stranded Again

Last January, it lasted for 4 days and as a result of that incident, M1 was fine $1.5 million by the Infocomm Development Authority (IDA).
Almost 11 months later, it happened again – this time, M1 was down for a single day on 2 Dec 2013.
Earlier this month, it happened…… again……

M1 Mobile, the smallest of three Telcos in Singapore, left Subscribers stranded, without access to the mobile network for approximately 5 hours on 4 February 2014.
On the same day, a media statement was released on the incident:

SINGAPORE, 4 February 2014 – At about 7:00am today, our customers began experiencing difficulties making voice calls on our mobile network. Some customers were also unable to send and receive SMS or access mobile data, intermittently.
We immediately focused our efforts to restore services expeditiously. However, the complexity of the network required us to troubleshoot the numerous interlinked network entities. This systematic process was necessary to ensure effective restoration of services. Full service was restored at 12:15pm.
M1 has recently made significant investments to upgrade our mobile network by incorporating several new network entities and advanced software features. This has increased the complexity of the mobile network.
Our preliminary investigations suggest that a call processing software issue had unexpectedly prevented our customers’ devices from registering on the mobile network. A full investigation will be performed to determine the root cause of the incident.
“We are sorry for the inconvenience caused to our customers. We take this incident very seriously, and in addition to our own investigation, we will be appointing an independent expert to conduct a network architecture and connectivity review,” said Ms Karen Kooi, Chief Executive Officer, M1 Limited.
Ms Kooi added: “We appreciate our customers’ understanding, patience and support, and we would like to offer our customers one day of free local mobile calls, local SMS and MMS this Sunday as a goodwill gesture.”

In the media statement, M1 offered its customers one day of free local mobile calls, local SMS and MMS as a goodwill gesture.

What I am unsure about, is whether you call the above offer a goodwill gesture or a compensation?

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Paid Search for Crisis Management: The Case of Anton Casey
Jan 2014 24

Who’s Anton Casey?

If you are not socially connected and do not live in the little red dot, you probably would not had heard of Anton Casey.
But if you are, you will probably be aware of his quick rise to “stardom” and the attention on him in Singapore for the past 96 hours.

It all began with two Facebook posts.

anton casey facebook post 300x160 Paid Search for Crisis Management: The Case of Anton Casey

Anton Casey’s Facebook Post That Spark A Public Backlash

The first, a picture of his five-year-old son on the Singapore’s train system, the MRT, captioned: “Daddy where is your car and who are all these poor people?”
The second is of Mr Casey’s Porsche with the caption: “Ahhhhhhhhh reunited with my baby. Normal service can resume, once I have washed the stench of public transport off me…!”
In addition, Mr Casey also uploaded a video to YouTube mocking reactions to his comments, calling Singaporeans “wuss”.

It went viral.

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3 Questions To Ask Before You Use AdWords Shared Budget
Nov 2012 03

The New AdWords Feature – Shared Budget

In early September, Google announced a new feature that allowed budget to be shared between your AdWWords campaigns – Shared Budget.
The advertiser can now specify a budget to be shared among numerous campaigns, instead of a single budget for each campaign.

Turning Missed Opportunities Into Potential Opportunities

Ever experienced a day whereby some of your campaigns exhausted their budget but the others didn’t?
Don’t you wish that these unspent budget (read missed opportunities) can be shifted to the spent campaigns to generate more potential opportunities?
Shared Budget will make your dream come true.
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WordPress: Solutions To Common Google XML Sitemaps Plugin Problems
Oct 2012 31

Ever Been In Such A Situation?

Isn’t it frustrating when you made up your mind to complete a task, only to run into issues which you had no answers to?
Matters can’t get any worse when this supposedly very popular solution doesn’t provide a very decent support.

That’s exactly the kind of scenario I faced when I was attempting to install the Google XML Sitemaps plugin for WordPress By Arne Brachhold.
To be fair to Arne, this is a free plugin he contributed to the community and we shouldn’t expect too much of his personal time to be devoted to this plugin.
The very least I suppose is a FAQ somewhere on the common issues faced.

2 Common Issues; 2 Solutions To Share

Enough whining about the situation, it’s time to do what the article aims to do – help provide solutions to 2 of the most common issues faced by users.
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6 Reasons Why SEM And SEO Should Go Hand In Hand
Oct 2012 29

Which First? SEM or SEO?

An age old question often asked – should I go SEO first? or SEM first?
Let me ask you another question – does the chicken comes first or the egg?
There’s no right or wrong answer, it very much depends on your scenario.

Chicken First Or The Egg?

The answer depends on 2 criteria, the stage your business is in and your business objectives.
A new business needing a fast turnover can’t rely on the long term benefits of SEO.
A digital veteran well optimized for the Google search engine might not (critically) need SEM.
Do they still need SEO/SEM? Yes they sure do, but it won’t be a priority for now, However, it should definitely be somewhere in the pipeline.

Why do I need SEO when I am already doing SEM – vice versa?

Similar to the current USA presidential election, there are 2 camps of supporters, 1 for Obama and the other for Romney. Among search marketers, there are 2 camps as well – 1 that believes in a direct relationship between SEM and SEO, while the other staunchly deny of such a relationship between the 2.
I am an advocate of the former and I will offer 6 reasons why, in a logical manner.

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